Love Marks
Earlier, I posted about the “up & up” house brand at Target. For me, “up & up” is a “lovemark.” What is a lovemark? According to lovemark.com, “take a brand away, and people will find a replacement. Take a Lovemark away, and people will protest its absence … Put simply, Lovemarks inspire loyalty beyond reason.” … Read more
moving on up & up
I confess. I love the fat, colorful arrows on Target’s house-brand bandages, soaps, hand sanitizer, paper towels and even acetaminophen. Hell, I even love the design of the acetaminophen caplets: candy-glossy in red, white, and blue. They cheer me up when I pop one (even though I have to feel like serious crap before I … Read more
